We’re prioritising scalp care.
We're turning the world of scalp care on its head with a brand that is optimistic, inclusive and free of shame.
The way we see it, caring for your scalp is essential, like caring for your face.
It’s time to put your scalp first and embrace a new beauty routine that makes you feel good from root to tip.
We believe that high-performing, natural products shouldn’t cost the world.
We take sustainability seriously; we’re working on becoming a carbon-neutral company.
We are for every Straand. We’re vegan and Aussie made, our products don’t contain paragons, sulphates or silicones.
We believe in having fun! We’re bold, imperfect and proud.